VP AI & Innovation · LatAm
I guide C-level leaders to adopt AI with clarity. Through executive workshops, roadmaps, and hands-on adoption frameworks, generative AI goes from hype to measurable strategic advantage.
VP AI & Innovation at 10Pearls · Founder of Addaptix · INCAE MBA
About
With over 20 years of leadership in digital transformation, I help senior executives and their teams turn artificial intelligence into a strategic advantage. I make AI practical, human-centered, and scalable for organizations navigating disruption.
Work
At 10Pearls, I lead AI transformation consulting for enterprise clients across Latin America, conducting executive workshops and developing proprietary frameworks that turn AI strategy into execution.
Role · Instructions · Context · Output
A structured method for turning vague AI interactions into reliable, repeatable outcomes. Instead of "asking ChatGPT something," RICO teaches professionals to design prompts like operating procedures.
Profile · Persona · Protocol · Presentation
Used to design high-quality system instructions for AI agents and enterprise copilots. It ensures AI behaves consistently, aligns with company tone, and respects governance constraints.
Awareness → Activation → Acceleration → Assimilation → Autonomy
AI adoption is not a workshop. It's a capability-building journey. The 5A model provides a structured path for organizations to evolve from initial exposure to sustainable AI-driven operations.
People · Data · Technology · Process
Adoption without structure creates chaos. The AI Maturity Matrix evaluates AI readiness across four critical dimensions, transforming AI from scattered experimentation into an intentional capability strategy.
I've had the privilege of working with clients across all of these countries.
Speaking & Training
I deliver executive-level workshops and keynotes that make AI accessible, actionable, and strategically valuable for leadership teams navigating digital transformation.
Testimonials
"René is an AI evangelist who doesn't just give you basic information and updates on AI. He creates workshops with practical examples and clear ideas on how to implement these tools to achieve greater levels of efficiency and innovation in your company. As CEO of a travel retail company operating in 11 countries across Latin America, these workshops were a turning point for my executive team, changing their perspective and use of AI in these times of uncertainty. René has always been willing to guide and help them with their everyday questions. With so much noise around AI, leaders must provide every possible tool to their teams, and René is the best way to start."
"René's knowledge is incredible. He's super dynamic and his talk is extremely interactive. He's an excellent resource on everything related to artificial intelligence. Highly recommended for anyone looking to better understand what's currently happening in the AI space."
"My team of Country Managers from Central America and the Caribbean and I had the opportunity to participate in an Introduction to AI session with René. It was an extremely eye-opening session about all the potential AI brings us to be more productive and make more informed decisions. I recommend this workshop to everyone who, like me before this session, isn't sure where to start interacting with AI but knows it's essential for our work in the near future."
"René has a natural ability to connect with people and make complex topics feel accessible. His passion for AI is evident, and his workshops are authentic rather than scripted. He creates a dynamic and enlightening experience that helps companies take concrete steps toward artificial intelligence."
"René knows exactly how to adapt to his audience and has an exceptional ability to communicate complex concepts in a simple, clear, and easy-to-understand way. His approach makes artificial intelligence more accessible and interesting for everyone, regardless of their level of experience."
Contact
Based in Costa Rica, serving clients across Latin America, the United States, and Europe. Available for in-person workshops and virtual consulting.