IKEA’s fuss over catalogue font change: Do Customers Care?
1 Comment// Posted in Social Media by Rene Zuleta on 09.11.09.
This year there was a big fuss over Ikea’s decision to switch its catalogue font from Futura to the more practical (and cheaper) Verdana. The discussion is now known as the “Verdanagate”.
The interesting part of this is that the fuss itself brought interesting topics to discuss such as if passionate fans are worth listening to. Social media such as Twitter and Facebook are certainly important and can have great impact on customer’s decisions and perception over a company. But how much should companies listen to all the hype?
